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Analytics

Analytics — tracking your website traffic

How to see who is visiting your website, where they come from, and how to connect Google Analytics 4 for deeper insights.

In this guide

1Two analytics systems, working together
2Viewing the built-in analytics dashboard
3Setting up Google Analytics 4
4Finding your Measurement ID later
5Updating or changing your GA4 ID
6Why use both systems?

Two analytics systems, working together

Every published EasyWebie website gets two layers of analytics:

1. Built-in traffic dashboard (automatic)

Cloudflare Web Analytics is enabled automatically the first time you publish. It tracks page views, unique visitors, top countries, and device types — no setup needed from you. View it in Dashboard → your site card → Analytics.

2. Google Analytics 4 (optional)

If you want deeper data — conversion tracking, user behaviour flows, custom events, or Google Search Console integration — you can connect your own Google Analytics 4 property. This requires creating a free GA4 account and pasting your Measurement ID into the publish page.

Viewing the built-in analytics dashboard

1Go to your Dashboard

2Find the site card for your published website

3Click the 📊 Analytics button on the card

The analytics page shows:

●Page views — total page loads in the last 7 or 30 days

●Visitors — unique sessions (one visitor opening multiple pages counts once)

●Daily chart — bar chart showing traffic day by day

●Top countries — where your visitors are coming from

●Device breakdown — how many use mobile, desktop, or tablet

Data updates approximately every 30 minutes. Brand-new sites may show zero for the first hour after publishing — this is normal while Cloudflare's reporting catches up.

Note: Analytics only appear for published sites. Draft-only sites have no tracking.

Setting up Google Analytics 4

Google Analytics 4 is free and gives you much more detailed insights than the built-in dashboard. Follow these steps:

Step 1 — Create a Google Analytics account

1Go to [analytics.google.com](https://analytics.google.com)

2Click Start measuring

3Enter an account name (your business name works fine)

4Click Next

Step 2 — Create a GA4 property

1Enter a property name (e.g. "My Bakery Website")

2Select your reporting time zone and currency

3Click Next, answer the business questions, click Create

4Accept the Google Analytics Terms of Service

Step 3 — Add a Web data stream

1Under "Choose a platform", select Web

2Enter your website URL (e.g. mybakery.easywebie.com)

3Enter a stream name

4Click Create stream

Step 4 — Copy your Measurement ID

After creating the stream, you will see a screen headed "Web stream details". Look for the Measurement ID — it looks like G-XXXXXXXXXX. Copy it.

Step 5 — Add it to your EasyWebie site

1Go to EasyWebie Dashboard → your site → Publish (or Redeploy)

2On the publish page, paste the Measurement ID into the Google Analytics 4 ID field

3Click Continue to publish and complete the publish flow

4Your site is now tracking in GA4

Finding your Measurement ID later

If you need to find your Measurement ID again after setup:

1Go to [analytics.google.com](https://analytics.google.com)

2Click the gear icon (Admin) in the bottom left

3Under "Property", click Data Streams

4Click your web stream

5Your Measurement ID (G-XXXXXXXXXX) is shown in the top right of the panel

This is the same ID you paste into the EasyWebie publish page.

Updating or changing your GA4 ID

If you need to change your Google Analytics Measurement ID (for example, you created a new GA4 property or made a typo):

1Go to Dashboard → your site → Redeploy (the Publish button on a published site)

2Clear the Google Analytics 4 ID field and type the new G-XXXXXXXXXX ID

3Complete the publish flow

The new ID will be embedded in your site from that point forward. Old IDs stop receiving data as soon as the site is republished.

To remove GA tracking entirely, leave the field blank when republishing.

Why use both systems?

The built-in Cloudflare analytics and Google Analytics 4 serve different purposes:

| Feature | Built-in (Cloudflare) | Google Analytics 4 |

|---|---|---|

| Setup required | None — automatic | Yes — create GA4 account |

| Page views & visitors | ✓ | ✓ |

| Daily traffic chart | ✓ | ✓ |

| Top countries | ✓ | ✓ |

| Devices | ✓ | ✓ |

| Bounce rate / session time | — | ✓ |

| Conversion tracking | — | ✓ |

| User flow analysis | — | ✓ |

| Search Console integration | — | ✓ |

| Cookie consent required | No (privacy-first) | Yes (in most regions) |

For most small businesses, the built-in dashboard is enough to understand basic traffic patterns. Connect GA4 when you need to track specific goals — form submissions, purchases, or how visitors navigate your site.