Analytics & Integrations — connect any third-party tracking tool
How to add Microsoft Clarity, Plausible, Facebook Pixel, Hotjar, or any other analytics tool to your EasyWebie website by injecting a custom script into your site's head.
In this guide
- 1What is Analytics & Integrations?
- 2Opening the Integrations page
- 3Supported services — choosing the right one
- 4Adding a snippet — step by step
- 5You can stack multiple snippets in one field
- 6Removing or changing your snippet
- 7GDPR and cookie consent — which tools need a banner?
- 8EasyWebie does not guarantee third-party tools will work
- 9What code is blocked?
What is Analytics & Integrations?
EasyWebie supports connecting any third-party analytics, tracking, or marketing tool to your website — not just Google Analytics.
The Analytics & Integrations feature lets you paste a code snippet from any provider (Microsoft Clarity, Plausible, Facebook Pixel, Hotjar, Umami, and more) and EasyWebie will inject it into the <head> of every page on your site automatically at publish time.
You do not need to edit any HTML. Just paste the snippet into EasyWebie, save, and re-publish.
Opening the Integrations page
The Integrations page opens for that specific website. Any snippet you save here only applies to that website — each website has its own integration setting.
If the button shows "Active" in green, a snippet is already saved for that site.
Supported services — choosing the right one
The integrations page includes a step-by-step setup guide for 6 popular services. Click any service to expand its instructions:
Microsoft Clarity *(Recommended — free, GDPR-friendly)*
Free heatmaps, session recordings, and click analytics. No cookie consent banner required in most regions. Best tool to see exactly how users interact with your pages.
Plausible Analytics *(Privacy-first)*
Lightweight and privacy-first — no cookies, no personal data collection. GDPR compliant by design. From $9/month. No consent banner needed.
Google Analytics 4
The industry standard. Full funnel analytics: page views, events, conversions, demographics. Requires a cookie consent banner for EU/UK visitors. *Note: for GA4 specifically, you can also just enter your Measurement ID (G-XXXXXXXX) in the builder's Site Settings → SEO — no snippet needed here if you use that field.*
Facebook Pixel
Track conversions from Facebook and Instagram ads. Retarget visitors who came from your ads. Requires a cookie consent banner for EU/UK visitors.
Hotjar
Heatmaps, session recordings, and feedback surveys. Free tier available. Requires cookie consent for EU/UK visitors.
Umami (self-hosted)
Free, open-source analytics that you host yourself. No data sent to third parties. GDPR-friendly. Requires your own server (Railway, Vercel, etc.).
Adding a snippet — step by step
<script> snippet provided by the serviceAfter publishing, the snippet will be present in the <head> of every page — including your blog posts.
You can stack multiple snippets in one field
The integrations field holds one code block per website. However, there is no limit to how many tracking tools are in that block — you can paste multiple snippets one after another in the same field:
```html
<!-- Microsoft Clarity -->
<script type="text/javascript">
(function(c,l,a,r,i,t,y){ ... })(window, document, "clarity", ...);
</script>
<!-- Plausible -->
<script defer data-domain="mysite.com" src="https://plausible.io/js/script.js"></script>
`
Just stack the snippets together in the text field, separated by a blank line. All of them will be injected into your site. The field accepts up to 10,000 characters total.
Removing or changing your snippet
To remove tracking: Go to Integrations → clear the text field → click Save changes → re-publish. The <head> of your next publish will no longer contain the snippet.
To change providers: Replace the content in the field with the new provider's snippet → Save → re-publish.
To check what snippet is currently active: Go to the Integrations page — your current saved snippet is shown in the text field. You can also right-click your live site → View Page Source and search for "Custom integrations" in the <head>.
GDPR and cookie consent — which tools need a banner?
Different analytics tools have different privacy requirements:
No cookie consent needed (privacy-first tools):
Cookie consent banner required (for EU/UK visitors):
If your visitors include people from the EU or UK and you use Google Analytics, Facebook Pixel, or Hotjar, you need a cookie consent banner on your site. EasyWebie does not include a built-in consent manager — you can add one by including a consent tool snippet (like Cookiebot or CookieYes) in the same integrations field alongside your tracking code.
EasyWebie injects whatever snippet you paste — ensuring it complies with privacy laws in your visitors' regions is your responsibility.
EasyWebie does not guarantee third-party tools will work
EasyWebie's responsibility is to inject your snippet into the <head> of your published site exactly as you saved it — and it does this reliably on every publish.
However, whether the third-party service then collects data correctly is outside EasyWebie's control. Issues such as ad blockers blocking the tracking script, the third-party service being temporarily down, or incorrect configuration on the provider's dashboard are between you and the provider.
If your analytics tool is not showing data:
What code is blocked?
EasyWebie scans every snippet before saving and blocks code that contains patterns found in malware or phishing scripts:
javascript: URIsdocument.cookie accesseval() callsatob() base64 decodeString.fromCharCode obfuscationThese patterns never appear in legitimate analytics snippets from Google, Microsoft, Meta, Plausible, Hotjar, or Umami. If your snippet is blocked, verify you copied it from the official provider dashboard — not a third-party source or an online "generator" tool. Blocked attempts are reviewed by the EasyWebie team.